Turn Google's £7,000/Month Ad Grant Into Real Impact For Your Charity
AI Edge helps UK charities increase donations, gain more volunteers, and expand awareness by securing, managing, and succeeding with the £7k/month Google Ads Grant
What Our Clients Say About Us...
We Handle the Entire Grant Process for You
From securing the grant, to building the campaigns that bring in donors, volunteers, and awareness; we manage it all — so your team can stay focused on your mission.
Meet The Team Supporting Your Mission
Will May
Co-Founder
Co-Founder
Sam Hirsch
Will has over a year working in the NGO space building the world's first dedicated reporting software for reporting Human/Wildlife Conflicts, VirtualRanger. VirtualRanger is currently being used in the Masai Mara, Kenya for its pilot program with plans to expand globally to serve Africa, Asia, North America and South America.
Sam has over three years of experience in marketing and community building; founding a group that supports start-ups in scaling their impact, lecturing on social enterprise, and leading one of Reading’s largest student societies. He brings expertise in storytelling, public speaking, and digital media to help NGOs grow awareness and engagement across global audiences.
Frequently asked questions
Who Is Eligible For the Google Grant
To qualify, your organisation must:
Be a registered charity in the UK (with the Charity Commission, OSCR in Scotland, or CCNI in Northern Ireland).
Hold valid charity status (CIOs, trusts, and foundations are eligible).
Have a high-quality website that meets Google’s requirements (SSL, secure HTTPS, clear mission, no broken links, strong user experience, and relevant content).
Agree to Google’s programme policies, including non-profit status verification through TechSoup.
Not eligible: government bodies, hospitals, medical groups, and schools/universities.
What are the Benefits of the Google Grant?
Increasing website traffic
Reach your donors more effectively
Market your campaigns at the same time
Can We Lose the Grant once Approved?
Yes, If your Google Ads don't hit Google's KPIs then Google can suspended your Google Ad Grant.
Googles KPIs are:
Ads must maintain a clickthrough rate of 5%.
Conversion tracking must be setup correctly.
Monthly logins and activity.
What Can the Google Ad Grant be Used To Promote?
Educating and informing
Attracting volunteers
Selling tickets
Driving actions related to your mission (Eg. adoption)
Promoting donation opportunities
Building an audience
What Does The Google Ad Grant Cost?
Nothing!
The Google Ad Grant is a free £7,000/month in Google Ad credit for eligible charities to use to promote their mission and expand their impact.
How much time will this take from our staff?
Whilst we can't put an exact number on the amount of time this will take your staff, we can ensure we will take up the least amount of time we can.
We do this by handling:
Grant application
Keyword mapping
Ad campaign setup and launch
Ad maintenance and optimisation
Reporting on performance